ROLE OF MEDIA

Any report, article or book, for mass consumption, on cancer generally delves on two aspects:  

                               Or  

Following  sequence of events will be self-explanatory:

 Predictions of new breast cancer cases in U.S in 1998:

(a)  ACS / NCI : 200,000 approximately

(b) TIME (April 20, 1998): 290,000,00

The prediction of TIME  is  150  times more!!! The people at large are readers of TIME  and hence to ensure that  their  cancer is nipped  in the bud  they rush for a Mammography.